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This premium lifestyle brand is searching for a Product Category Leader who understands consumer behaviour and usage to the various product categories. You would be required to understand and develop a product portfolio strategy in order to build brand, sales growth and profitability. Ideally, you should come from a strong marketing background within fashion and lifestyle environment.
- Understand consumer uses and attitudes to the product category as well as competitive landscape
- Develop a product portfolio strategy to build brand, sales growth and profitability
- Ensuring the product portfolio evolves over time, and eventually building a roadmap as well as category plan
- Create and improve training programs for sales teams
- Manage pricing strategies and prepare monthly reviews on product performance
- Advise on necessary marketing and business supports needed for success
- Marketing experience in fashion and lifestyle categories preferred
- Experience in interiors industry highly valuable
- Strong analytical and conceptual planning skills
- Excellent communication skills
- Strong aesthetic sense
To apply, please send your resume together with cover letter to Nina.Mohamad@ConnectedGroup.com or contact Nina at +852 3972 6546. Only shortlisted applicants will be contacted.